
Sweet or Sour? The Appeal of E-Cigarette Ads
Once again, another study citing “concerns” reaches the media. This time it is all about flavoured vs non-flavoured e-cigarettes, gateways and smoking all based on exposure to adverts. As David Dorn highlights on his blog post:
So asking kids whether an advert they won’t see (by law), for a thing they can’t buy (by law), in a place they can’t use them (by bye-law) is likely to make them want one is a pointless, fruitless and, frankly bloody idiotic thing to do.